Born in Tunisia, Walid Hachani, founder of El Tounsi Foods, grew-up living in many countries (U.A.E., Senegal and U.S.A.) and travelling to many others. As a global nomad and a third culture kid, moving around exposed him to a plethora of foods and cultures.
From an early age, Walid would spend hours in the kitchen observing his mom, helping her prep dinner and watching patiently as mouth watering foods simmered on the stove. She would challenge him to guess the missing spices as he would taste, taste and taste some more.
Ever since moving to Canada in the year 2000, his infinite quest for the best Harissa he could find outside of Tunisia carried on, until he decided to make his own. A few years and a couple of dozen batches later, Walid’s homemade Harissa is what inspired the creation of El Tounsi Foods. In just over six months, Walid Hachani has managed to introduce his Tunisian Harissa into 40 gourmet food locations within the GTA. His plans for 2016 include launching the brand at larger grocery retailers while expanding his product offering.
You may find Walid busy promoting his harissa at in-store tastings and samplings or at a Toronto food festival. Customers have found that with El Tounsi Harissa “a great dish is only a spoonful away”!