Before joining TBDC, Mario Fiorucci was practicing law at a large firm in Toronto’s financial district, but soon realized he was not challenging himself. Initially, Mario started his own business to serve his own needs. “My wife and I were both vegetarian, because the meat available at that time was not the meat we wanted to eat”. After getting in contact with local farmers who raised their meat organically, The Healthy Butcher was created. “TBDC was able to help me because it forced me to nish a business plan, to give full thought to every aspect of the actual business”. Since launching The Healthy Butcher in 2005, Mario has now opened three locations and has now created RealFoodToronto.com, an e-grocer system.